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A Marketing Mentoring Coaching Intervention

MENTORVENTION MOMENTUM: The KANO Model

Click here for your Kano Model exercise

Why Was I Invited?

What I learned in Class Today My career was stalled and I couldn’t find any traction. I didn’t know what to do to move forward. I asked my boss what was holding me back and he told me that I needed to speak up more at meetings. “But what if I don’t have anything to…
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A Marketing Mentoring Intervention

Welcome to your Marketing Mentoring Intervention. This site is open during construction. I’ll also be posting on LinkedIn, Facebook, and Twitter, directing you back here for more details and discussion. Thanks for coming over! Dave

Fired does not mean failure

One of my favorite students came to my office the other day, and it was great to get caught up. He’s in his early 20s but we’ve know each other for a few years. Our conversation covered a range of topics but at the end, he surprised me with this question: “If you get fired……
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BrainTrust Your Next Brainstorm

Trust your brain. You need to solve a problem but feel stuck, right? Here are five quick ways to generate new ideas, either by yourself or with your brainstorm team, but before you do, remember not to be distracted by the symptoms, focus on the key problem to be solved. Heal the Pain: Imagine the…
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It may be in tents: Embrace or replace if you can’t outrace

  One of my favorite old jokes is one I first read when I was much younger. Maybe you’ve heard this one before: Two campers are in their sleeping bags in the tent they share, trying to fall asleep when the first camper sees the shadow of a bear, cast by the full moon, through…
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Not Elite but Still So Sweet

The first part of the next sentence you read is a not true: I just got an article published in the Journal of Marketing, one of the elite academic journals in my field. The second part of that sentence is absolutely true. Take my word for it, I’m a marketing professor. Quite frankly, it would…
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Problem: What’s wrong with the way things are now?

When a new project crosses your desk or a new problem crosses your mind, here are a few questions to help you organize your thoughts and ideas: What problem are you going to try to solve? Why do you think this is a problem? Who is affected by this problem? Why hasn’t this problem been…
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My Lucky Cup and My Dry Pants

Let me tell you about my lucky cup. I was sitting in a coffee shop with my wife before she had to work her shift. Time’s up. She had to go to work, and I had go to my office for a bunch of meetings. The coffee shop was near her workplace and about halfway…
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What if he’s in your group next time?

Seems like no group project is immune: one or two teams in the class will be dysfunctional in some way. It’s inconvenient but not always bad… sometimes tension can lead to effort and creativity that too much harmony might otherwise smooth over. When conflict stifles or obstructs performance, though…. That’s bad. It might be a…
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I just got a mentoring intervention

This morning I ran into my friend Steve at the coffee shop. Steve is an expert on coaching, career management and the job search, and he spoke to my MBA students a few weeks ago. Steve offered praise for my students, and asked me to remind them that they should connect with him on LinkedIn and…
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To Teach or To Sell? Or… Building my Body of Work

I stopped at a local diner to grab some coffee, sit down and plan my day. It was early and the line to the counter was disorganized. Just as a path seemed to clear to the nearest cashier, I was blocked. A man, a large man, roughly my age and height but much wider, with…
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What can Mentorvention do for you?

What do you do, how do you cope, when you have a rough day at work? Here’s the proverbial elevator pitch: For the young careerist frustrated at work, feeling they’ve screwed up or been screwed over, Mentorvention.com is an online community and content site offering an immediate, anonymous online and mobile outlet for sharing one’s…
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