A Marketing Mentoring Intervention

Welcome to your Marketing Mentoring Intervention. This site is open during construction. I’ll also be posting on LinkedIn, Facebook, and Twitter, directing you back here for more details and discussion. Thanks for coming over! Dave

Fired does not mean failure

One of my favorite students came to my office the other day, and it was great to get caught up. He’s in his early 20s but we’ve know each other for a few years. Our conversation covered a range of topics but at the end, he surprised me with this question: “If you get fired……

BrainTrust Your Next Brainstorm

Trust your brain. You need to solve a problem but feel stuck, right? Here are five quick ways to generate new ideas, either by yourself or with your brainstorm team, but before you do, remember not to be distracted by the symptoms, focus on the key problem to be solved. Heal the Pain: Imagine the…

Not Elite but Still So Sweet

The first part of the next sentence you read is a not true: I just got an article published in the Journal of Marketing, one of the elite academic journals in my field. The second part of that sentence is absolutely true. Take my word for it, I’m a marketing professor. Quite frankly, it would…

My Lucky Cup and My Dry Pants

Let me tell you about my lucky cup. I was sitting in a coffee shop with my wife before she had to work her shift. Time’s up. She had to go to work, and I had go to my office for a bunch of meetings. The coffee shop was near her workplace and about halfway…

What if he’s in your group next time?

Seems like no group project is immune: one or two teams in the class will be dysfunctional in some way. It’s inconvenient but not always bad… sometimes tension can lead to effort and creativity that too much harmony might otherwise smooth over. When conflict stifles or obstructs performance, though…. That’s bad. It might be a…

I just got a mentoring intervention

This morning I ran into my friend Steve at the coffee shop. Steve is an expert on coaching, career management and the job search, and he spoke to my MBA students a few weeks ago. Steve offered praise for my students, and asked me to remind them that they should connect with him on LinkedIn and…

What can Mentorvention do for you?

What do you do, how do you cope, when you have a rough day at work? Here’s the proverbial elevator pitch: For the young careerist frustrated at work, feeling they’ve screwed up or been screwed over, Mentorvention.com is an online community and content site offering an immediate, anonymous online and mobile outlet for sharing one’s…