My first semester as a full-time marketing professor, a friend (an attorney) invited me to a business talk in his world—architects, builders, contractors. The topic? Marketing. Ten minutes in, I was restless. This is Marketing…
To this day, I have clients and students seeking the fastest path to who knows where. As long as they get somewhere, anywhere, as quickly as possible. With little regard for the opportunities they might…
Think about a moment when multiple paths were open to you, each offering possible success in a different way. Which path tempted you to move faster… but asked you to give up something important? Do…
On On Tuesday, we talked about opportunity knocking. Here’s the part we often leave out. In the real world, opportunity rarely arrives with a spotlight or a perfect script.It usually shows up as initiative. Sometimes…