Battle Sad
This week I’ve heard four different people in different parts of my life talk about Seasonal Affective Disorder. Cold and cloudy days in November might be bringing this on. Plus, our clocks “fall back” this…
Author: David
Things Are Changing, and That’s OK
I went to the #ACEComicon when it was in town last weekend. Comic books were central to my life when I was younger, from age 9-17 before I quit cold turkey when I graduate high…
Speaking Out of School or The Pink Spoon Pricing Model
Do you want others to trust you, to buy what you’re selling? Sometimes you have to absorb the cost of giving away a little bit of what you do or what you make in order…
Brain Balm: It’s Opposite Day
Massage your Marketing Message: I’m thinking about brainstorming for my latest challenge, and I thought of the recent passing of over-the-top entertainer Rip Taylor, which made me think of more ever-so-slightly more subtle, but still…
The No BS Hall of Fame
I carry a binder around with me at work and inside this binder is a piece of paper listing what I call my “No BS Hall of Fame.” Enshrined in this hallowed Hall are the…
The Cubs and The Toothbrush Test or Add Another One to the Floss Column
If you know me then you know this: I’m a rabid Chicago Cubs fan. This was not a decision I made lightly… and I don’t know that it was really a decision at all. It…
Be It and You’ll See It and Other Long-Lasting Lessons
Did you know that I taught my first marketing class just over 25 years ago? It’s true! As a doctoral student at the University of Michigan (Go Blue!) I worked with two faculty members and…
Why Won’t You Leave?
The other day I was talking to a friend about the turnover he was experiencing in his department. He mentioned that he had the opportunity to conduct exit interviews with many of them but wasn’t…
Sleepy Linking (or, How I Built My Network)
Do you have a personal policy about who you connect with on LinkedIn? How about Facebook? I do. On Facebook, I don’t connect with students until after they graduate. On LinkedIn, I believe that more…
What About the Stumps?
You never know what’s going to happen, but you should also not be in a position where you’re caught completely off guard. The question about the stumps was posed to me by William, old friend and…