Our new semester is underway and at our first meeting I asked my undergrad class of Intro to Marketing students to tell me what is in this picture:
As you might expect, the answers included basketball net, hoop, rim, net, backboard, pole, and other entirely correct descriptions of the physical object in front of them.
So then we went around the room again, with the same question – tell me what is in this picture – but without using words like basketball net, hoop, rim, net, backboard, pole.
Now we’re going to think like marketers. How would you describe this?