Year: 2025

“So Useless.”

“So Useless.”

What’s the real measure of effective communication? After nearly 20 years at Dominican University and over 30 years of teaching marketing, I still read every single course evaluation. This past semester, one comment caught my…

Exceed reality

Exceed reality

Do you like the phrase “underpromise and overdeliver”? That’s a pretty well-known saying. I’m not a fan. If you underpromise too much, you won’t even get the job or coveted project. Rather than build low…