Massage your Marketing Message: I’m thinking about brainstorming for my latest challenge, and I thought of the recent passing of over-the-top entertainer Rip Taylor, which made me think of more ever-so-slightly more subtle, but still…
I carry a binder around with me at work and inside this binder is a piece of paper listing what I call my “No BS Hall of Fame.” Enshrined in this hallowed Hall are the…
If you know me then you know this: I’m a rabid Chicago Cubs fan. This was not a decision I made lightly… and I don’t know that it was really a decision at all. It…
Did you know that I taught my first marketing class just over 25 years ago? It’s true! As a doctoral student at the University of Michigan (Go Blue!) I worked with two faculty members and…
The other day I was talking to a friend about the turnover he was experiencing in his department. He mentioned that he had the opportunity to conduct exit interviews with many of them but wasn’t…
Do you have a personal policy about who you connect with on LinkedIn? How about Facebook? I do. On Facebook, I don’t connect with students until after they graduate. On LinkedIn, I believe that more…
You never know what’s going to happen, but you should also not be in a position where you’re caught completely off guard. The question about the stumps was posed to me by William, old friend and…
I know it’s a balancing act, doing what you have to do and trying to do more of what you really want to do. This reminds me of a marketing tool called the Product-Marketing Growth…
I like sonnets. Here’s the famous one that inspires me: https://poets.org/poem/shall-i-compare-thee-summers-day-sonnet-18 I once wrote a proper sonnet about my teeth for my mom because my sister challenged me to. To be clear, I’m no poet…
Our new semester is underway and at our first meeting I asked my undergrad class of Intro to Marketing students to tell me what is in this picture: As you might expect, the answers included…