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Guest: The Doris Davenport Show
https://www.facebook.com/thedorisdavenportshow/photos/professor-david-aron-and-his-students-gave-us-a-great-conversation-on-brand-mark/1759169274331470/
Quoted: Daily Herald Business Ledger, “Lighting the Way: Iconic Lava Lamp, other products keep Elk Grove Company viable to next generation”
Daily Herald Business Ledgerhttps://www.lavalamp.com/wp-content/uploads/2016/09/business-ledger-5.16.16.pdf5/16/16Lighting the Way: Iconic Lava Lamp, other products keep Elk Grove Company viable to next generation
Quoted: USA Today, “How to keep your travel complaint from being ignored”
It’s getting worse, researchers say. “There just seems to be so much more to complain about,” says David Aron, a marketing professor at Dominican University who has studied consumer complaints, grudge-holding and retaliation. https://www.usatoday.com/story/travel/advice/2017/06/04/how-to-complain/102420814/ Read…
Quoted: PennLive.com, “BP boycott likely to hurt station owners first, some say”
Read full story here: https://www.pennlive.com/midstate/2010/06/bp_boycott_likely_to_hurt_stat.html
Quoted: QSRweb.com, “Expert preparation tips for QSR boycotts, vitriol in presidential election year”
QSRweb.comhttps://www.qsrweb.com/articles/expert-preparation-tips-for-qsr-boycotts-vitriol-in-presidential-election-year/Expert preparation tips for QSR boycotts, vitriol in presidential election year 6/11/2020
Guest: “Voice America: Game On Business Talk Radio”
Voice America: Game On Business Talk RadioPsychopath Customers: The Rising Problem of Bad Customer Behavior8/7/2013https://www.voiceamerica.com/guest/17930/dr-david-aron