Family Time
I love marketing. It gives me permission to invent new words. Here are two: GELMO, which means: Good enough, let’s move on. JOMP, which means: Just one more push! They say perfect is the enemy…
Some of the best advice I ever received came to me from a professor at the University of Michigan. This wisdom came not in the classroom… I never took any of his classes… but during…
Bye bye Bob How close to closing time is it still okay to walk into a restaurant? It will be a long time before we go to Bob Evans again… at least to the one…
Mission and Vision What’s the difference between a mission and a vision? Let’s start with the mission and I’ll quote an expert. Known by some as the “father of marketing” Professor Philip Kotler defines a…
What’s the biggest mistake you ever made? (part 2) And why didn’t I fix it? As a marketing professor, I often ask my students to work in teams on behalf of a real-world client. The…
Long Lasting Lessons The first time I taught, I was one of 5 profs and grad students teaching intro to marketing. That experience, almost 30 years ago, taught me some great lessons: • When you…