Brainstorm Resistance: A Total Branstorm pt 1:
When it comes to fighting internal resistance, nothing’s better than a good ol’ bowl of bran.
And when it comes to fighting resistance to your ideas, especially those that go against the grain, you don’t want your brainstorm to turn into a branstorm.
Let’s talk about overcoming the doubters. After all, in the future they will sing our praises!
It’s the present that we need to worry about.
Here are a few of the types of resistance you might face… which other types of resistance have YOU faced? What did you do?
- The smartest person in the room, who passes judgment and only likes their own ideas. It’s not only that they have to be right, it’s that they have to be the most right.
- That person who is all talk, no action
- That person who gets too nervous when they get too close to the fire
- That person who just wants to stay the course and not rock the boat
- That person who is all about execution without worrying about why you’re doing this, the problem you’re trying to solve
- That person who gets locked on one idea and won’t give it up on it
- That person who says “we tried that before and it didn’t work.” Well why not? When did you try it, what’s changed, and what did you learn?
- That person who says that’s not how we do it here, variations on “Not Invented Here” syndrome or “functional fixedness,” unwillingness to realize that so many awesome ideas can come from outside the room
- And of course the classic “marketing myopia,” when you’re fatally focused on what you make instead of on the problems that you solve
Understand what you’re trying to accomplish. Focus on the solution.
What do you think?