Marketing Chauvinism

Yesterday, I wrote about how my marketing chauvinism needed to be corrected. Just because I’ve been teaching marketing for almost 30 years doesn’t mean everybody agrees that marketing is the best thing ever, especially if they haven’t been in my classroom.

And I need to remember that, with each intro to marketing class that I teach.

That no matter how many times I teach that course, the students in the seats might never have heard this material before.

And it’s also possible – somehow – that those in the room don’t think that this information is as important or exciting or even as necessary as I think it is.

And that is a huge marketing lesson in itself.

Even if we’re not talking about marketing.

What do you think?

See you tomorrow!