From me to you (and to me, too): Think of Partners, not Customers (and not Victims)

It’s easy to give advice. I think I find it easy to take advice too.

But for me to heed the words that I say to others? Not so easy.

So this one is for both of us:

For many of us, it’s hard to think of ourselves as salespeople.

It’s intimidating, for any number of reasons. Too much pressure. Can’t imagine living on commission. Too shy, to introverted.

If you have something to sell, if you have to persuade, then don’t think of the person you must persuade as a customer.

Or as a victim, if you are among those with a negative perception of sales and selling.

Think of it as a partnership. As a way to make whatever it is you are selling  into a collaboration.

Not as something you sell, or inflict upon someone else.

Think of it as something that only you two can create together.

Now it’s not you selling, but both of you, creating a solution. Something both of you need.

Now make that call.

You can do it. You’ll be glad you did.

(And so will I!)

What have you done recently that made you proud of yourself?

(And speaking of selling, my friend Rob and I just published the latest issue of our podcast for you to enjoy. “Marketing vs Sales. Guess which one I am! You can find “Marketing vs Sales” on your favorite platform, give it a listen, and let us know what you think! Pull up a seat and join us.)

See you tomorrow!