Family Time
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Here’s the drill. Why do we really buy drills? You don’t buy it simply to own it, as a symbol of your personality or to gain status. The marketing textbooks all agree, you don’t buy…
What’s the biggest mistake you ever made? We can keep this within the realm of work. It helps me keep the list to a manageable number. Let’s go back to my shopping mall job, the…
What’s the biggest mistake you ever made? (part 2) And why didn’t I fix it? As a marketing professor, I often ask my students to work in teams on behalf of a real-world client. The…
Compete ‘n Eat This week, I’ve been writing about my last ever visit to a Bob Evans restaurant. Do I have anything against Bob Evans the man (1918-2007), restaurateur and marketer of pork sausage products,…
Light a Candle or Curse the Darkness: The Escalator Clause Experienced while walking past a delayed elevator with a working escalator a few feet away: A person was pounding on the “up” button and swearing…
My first full-time job was as marketing director for a regional shopping mall in Columbus, Ohio. One afternoon, early in my mall career, my regional manager and I were strolling around the outside of the…