Family Time

On Friday the 13th, I’m writing about luck. Good luck. There are a couple of quotes about luck that I really appreciate: “Opportunity is missed by most people because it is dressed in overalls and…

Compete ‘n Eat This week, I’ve been writing about my last ever visit to a Bob Evans restaurant. Do I have anything against Bob Evans the man (1918-2007), restaurateur and marketer of pork sausage products,…

(To my long-time friends and readers: you might have seen this one before… it’s from one of the most substantial experiences of my life and I hope you don’t mind if I share it again…

Here’s the drill. Why do we really buy drills? You don’t buy it simply to own it, as a symbol of your personality or to gain status. The marketing textbooks all agree, you don’t buy…

Long Lasting Lessons The first time I taught, I was one of 5 profs and grad students teaching intro to marketing. That experience, almost 30 years ago, taught me some great lessons: • When you…